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COMPANY:   Nielsen Company
                       Cincinnati, Ohio

URL: http://www.nielsenco.com

TYPE OF COMPANY: Commercial Printer

COMPANY PROFILE: Nielsen Company, formerly Nielsen Lithographing Company is a $42 million dollar commercial printer. They specialize in color lithography and offer full service commercial and quick print photo-offset printing while operating web fed perfecting presses and sheet fed presses. For their customers they produce high quality color work, financial reports, catalogs, labels and brochures.

INITIAL PREPRESS SITUATION: Prior to installing an electronic pre-press system in August 1992, Nielsen received information from clients via art boards and disks. Any disk-based jobs were sent out to a service bureau to output all line and text elements to film, and then strip in separations conventionally. Nielson used a Diadem/Royal Zenith Model 210L scanner and a DS Model 808II scanner. Their stripping department employed 13 strippers.

CLIENT ISSUES:

• Wanting to work with an integrator who had actually used the equipment they were going to be purchasing.

• Needing technical support: both on the phone and in person.
• Having a production back up for job overflow while in transition phase.

CHANGE IN PREPRESS SITUATION: All Systems Color installed 3 Macintosh based color workstations into Nielsen's prepress department. In addition, an Optronics ColorSetter 4000 output device with an autoloader was installed to provide film output. All Systems Color integrated Nielsen's existing scanner, a Diadem Royal Zenith into the configuration with a Diadem Scan Link